by Rob Bertholffrom 5 reviews Login to get Started!
Module 1: de_What is Branding?
In this module, you will begin to explore the makings of a brand, branding terminology, and the importance of branding. You’ll also look at a "brand formula" and "brand equity formula" as a way to better visualize and demystify branding.
Module 2: de_Positioning
In this module we will define our reason for existence and influence how we wish to be seen by our customers. These are the important intangibles which maximize the effect of the tangibles.