Indicates interactive lessons
Duration: 00:20:08

de_What is Branding?

In this module, you will begin to explore the makings of a brand, branding terminology, and the importance of branding. You’ll also look at a "brand formula" and "brand equity formula" as a way to better visualize and demystify branding.


3:44
Overview

This lesson is a quick introduction to what you will learn throughout the Branding Pillar. You’ll get to meet your instructor Rob Bertholf and see the module roadmap you’ll follow for this course.

7:49
Brand vs Branding

This lesson will set the terminology we will use throughout the entire branding course. We'll also dig a little deeper into what your "brand" is and isn't and learn more about brand ingredients, a brand formula, and how branding differs from your other marketing activities.

7:39
Value of Branding

You might be wondering, "Wait, do I need a brand?" This lesson will cover the reasons why you should invest in building your brand and the value it will bring to your business. You’ll learn more about the long-term financial benefits and how you can leverage your brand to charge a premium, cross-sell, gain recurring customers, and more.

0:56

This quick lesson will introduce the next two modules under the Brand Strategy umbrella—Positioning and Personality.