Indicates interactive lessons
Duration: 00:23:16

de_Personality

In this module we will start to humanize our brand by giving it a personality both verbally and visually.  This allows our customers to relate to us and gives us a consistent guideline for interacting as the brand.


1:14

This lesson is a short introduction to the Personality Module.

2:47
de_Traits

de_Description

3:56
de_Voice

This lesson will expand on the traits you discovered in the previous lesson by helping you develop a consistent tone for your brand when you speak or interact with customers. Depending on the context and who you are speaking to, your brand’s tone may need to shift. We’ll look at character, language, and tone as well as how your brand’s voice will translate to your social media,... Read more

9:20
de_Colors

Many of the most recognizable brands rely on color as a key factor in their recognition. In this lesson, we’ll address the importance of color and learn more about Color Psychology, how to define color, and all the ways color can affect your audience. Let’s determine which colors align with your offering, brand personality, and personal preference. Lesson Resources: https... Read more

5:17
de_Typography

de_Description

0:42
Styles

There are many different styles you can take on—retro, handcrafted, modern, etc.—and they are important to be aware of as a brand. Choosing a style will impact the patterns you use, the images you select, and how your logo is formed. In future iterations of this course, this lesson will be expanded. Lesson Resources: https://99designs.com/blog/tips/brand-design-aesthetic/